papermag.com

papermag.com is SSL secured

Free website and domain report on papermag.com

Last Updated: 9th September, 2024
Overview

Snoop Summary for papermag.com

This is a free and comprehensive report about papermag.com. The domain papermag.com is currently hosted on a server located in Ashburn, Virginia in United States with the IP address 54.243.223.181, where the local currency is USD and English is the local language. Our records indicate that papermag.com is owned/operated by ENTtech Media Group LLC. Papermag.com is expected to earn an estimated $107 USD per day from advertising revenue. The sale of papermag.com would possibly be worth $77,755 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Papermag.com receives an estimated 25,184 unique visitors every day - a massive amount of traffic! This report was last updated 9th September, 2024.

About papermag.com

Site Preview: papermag.com papermag.com
Title: Papermag
Description: New York art exhibits, club listings, literary events, movie reviews and shows. Includes night-life guide.
Keywords and Tags: abella danger, amanda bynes, belle delphine, brendon urie, cursed images, entertainment, james charles nudes, kaylen ward, kourtney kardashian, lady gaga, matty healy, paper, paper magazine, popular, rosa, saweetie, skai jackson
Related Terms:
Fav Icon:
Age: Over 29 years old
Domain Created: 10th January, 1995
Domain Updated: 1st March, 2018
Domain Expires: 9th January, 2022
Review

Snoop Score

3/5 (Great!)

Valuation

$77,755 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 30,908
Alexa Reach:
SEMrush Rank (US): 2,886
SEMrush Authority Score: 65
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 315,003 0
Traffic: 1,114,341 0
Cost: $1,980,585 USD $0 USD
Traffic

Visitors

Daily Visitors: 25,184
Monthly Visitors: 766,522
Yearly Visitors: 9,192,160
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $107 USD
Monthly Revenue: $3,242 USD
Yearly Revenue: $38,873 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 1,049,356
Referring Domains: 22,638
Referring IPs: 21,297
Papermag.com has 1,049,356 backlinks according to SEMrush. 95% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve papermag.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of papermag.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.tonyskansascity.com/
Target: https://www.papermag.com/porn-makeup-2645328972.html

2
Source: https://www.foriawellness.com/pages/press
Target: https://www.papermag.com/shop-last-minute-holiday-gifts-2641641741.html

3
Source: https://www.italiamusicexport.com/news/sxsw-2018-announcing-first-wave-of-over-200-artists-discover-the-italian-acts/
Target: https://www.papermag.com/heir-daddy-issues-2645453789.html?rebelltitem=5#rebelltitem5

4
Source: http://www.magatopia.com/
Target: https://www.papermag.com/b-smith-dead-70-2645229406.html

5
Source: http://www.magatopia.com/
Target: https://www.papermag.com/sza-interviews-photo-shoots-2645206331.html

Top Ranking Keywords (US)

1
Keyword: paper
Ranked Page: https://www.papermag.com/

2
Keyword: rosa
Ranked Page: https://www.papermag.com/adam-ray-okay-rosa-tiktok-2645589175.html

3
Keyword: brendon urie
Ranked Page: https://www.papermag.com/brendon-urie-lays-it-all-out-2584081623.html

4
Keyword: kourtney kardashian
Ranked Page: https://www.papermag.com/kourtney-quit-kuwtk-2645582358.html

5
Keyword: belle delphine
Ranked Page: https://www.papermag.com/belle-delphine-arrested-2640893072.html

Domain Analysis

Value Length
Domain: papermag.com 12
Domain Name: papermag 8
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.14 seconds
Load Time Comparison: Faster than 38% of sites

PageSpeed Insights

Avg. (All Categories) 65
Performance 48
Accessibility 79
Best Practices 73
SEO 82
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.papermag.com/
Updated: 30th July, 2021

0.94 seconds
First Contentful Paint (FCP)
94%
4%
2%

0.01 seconds
First Input Delay (FID)
94%
4%
2%

Simulate loading on desktop
48

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for papermag.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.5 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.064
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 0.7 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
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Fetch
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
171.42
6.984
189.211
8.838
198.072
6.065
218.076
19.214
237.521
35.772
284.406
17.762
306.141
10.855
323.054
31.797
356.874
30.15
387.036
13.419
407.83
24.677
432.558
59.124
496.517
16.208
514.123
52.536
571.636
6.45
581.327
179.793
783.431
29.853
819.662
12.385
844.362
13.158
860.593
6.288
870.477
10.952
896.576
22.16
920.645
17.329
959.457
6.13
975.541
45.919
1023.823
13.603
1044.169
6.457
1050.644
9.511
1060.166
13.012
1074
13.373
1087.652
6.695
1096.058
12.726
1108.827
5.326
1119.295
13.015
1132.634
6.051
1145.744
16.6
1174.466
37.887
1216.185
8.957
1226.787
5.323
1233.185
7.981
1263.52
15.904
1282.311
13.981
1298.54
15.1
1318.026
5.631
1327.034
12.029
1340.208
5.899
1350.416
5.315
1359.779
11.711
1371.675
8.334
1386.921
10.748
1399.202
14.875
1423.445
19.313
1446.96
23.433
1481.313
13.44
1498.264
5.786
1512.232
8.02
1520.311
5.559
1525.903
5.247
1531.433
7.072
1555.111
15.869
1584.043
28.311
1612.78
19.633
1633.783
6.706
1643.438
6.374
1649.86
15.298
1666.163
22.287
1689.061
16.628
1706.08
11.268
1721.467
13.117
1734.612
5.955
1751.02
7.212
1769.628
78.133
1848.114
31.888
1880.079
5.777
1885.894
5.074
1892.266
67.479
1963.78
66.607
2032.518
9.27
2043.36
8.652
2055.826
11.478
2069.225
14.106
2088.316
20.334
2108.955
8.291
2123.522
16.716
2152.49
8.905
2161.449
13.736
2192.088
89.889
2291.44
8.019
2299.482
11.708
2315.487
27.095
2343.538
14.457
2359.734
6.45
2371.007
26.182
2402.058
8.46
2410.744
68.596
2482.883
77.111
2573.187
7.223
2581.921
11.759
2599.436
17.309
2616.845
7.763
2626.194
7.02
2637.801
6.966
2646.847
7.282
2655.51
8.322
2666.804
12.425
2679.245
32.758
2736.835
65.6
2804.069
69.145
2873.399
49.07
2937.134
9.51
2948.775
6.072
2959.719
6.933
2972.327
41.496
3027.416
14.733
3043.701
13.149
3062.181
16.144
3078.342
53.928
3162.738
37.768
3208.903
6.126
3215.087
11.977
3227.108
19.208
3253.465
6.709
3263.62
5.694
3281.542
6.876
3297.177
6.61
3336.714
5.962
3352.277
54.963
3413.789
67.981
3501.185
11.172
3518.995
7.922
3535.347
6.425
3555.699
7.674
3577.306
15.007
3605.04
17.47
3623.588
39.851
3670.793
6.677
3678.572
22.622
3701.261
18.315
3728.442
6.704
3738.351
21.484
3769.587
6.49
3777.001
53.302
3830.446
10.557
3845.725
51.503
3911.648
7.402
3919.536
53.861
3983.43
12.863
3998.84
7.307
4009.371
125.99
4143.389
6.602
4154.282
11.967
4175.033
40.707
4217.736
16.396
4234.266
21.833
4256.173
13.359
4284.993
16.626
4311.335
11.639
4329.559
42.484
4375.375
24.151
4400.371
11.054
4411.867
7.342
4427.55
10.18
4443.064
10.041
4460.523
11.005
4472.116
45.452
4517.653
5.028
4530.217
17.59
4547.832
11.538
4582.248
18.654
4601.232
12.474
4621.51
6.587
4628.168
10.558
4639.265
14.464
4653.995
5.667
4660.843
6.124
4667.64
5.949
4673.766
22.784
4696.579
6.289
4702.949
5.489
4710.263
6.407
4716.912
6.322
4723.31
21.391
4744.807
9.344
4754.172
6.161
4760.9
5.704
4766.867
20.904
4788.976
6.388
4796.163
6.002
4803.739
5.946
4809.702
5.866
4815.59
14.477
4830.096
6.144
4836.258
5.648
4844.632
8.921
4853.575
8.426
4874.324
148.513
5024.41
5.44
5036.417
11.99
5052.832
13.78
5071.647
15.221
5091.371
6.123
5099.295
8.357
5108.09
58.501
5177.616
7.38
5186.245
25.646
5213.72
11.749
5228.173
11.742
5254.31
11.946
5266.818
11.207
5285.667
11.968
5308.687
5.339
5316.507
10.402
5357.734
12.06
5371.181
21.494
5392.772
13.734
5434.983
10.811
5447.409
59.77
5520.01
28.998
5551.982
9.919
5562.736
9.384
5580.571
8.59
5591.449
9.66
5601.478
16.75
5618.3
11.713
5631.511
11.828
5643.842
9.425
5653.617
11.705
5666.21
11.76
5678.843
14.042
5693.244
14.842
5709.436
9.729
5720.365
14.462
5740.034
13.278
5762.63
12.604
5793.008
9.619
5803.07
14.308
5818.059
23.887
5842.276
7.837
5854.856
9.21
5873.846
11.4
5888.734
8.557
5902.304
13.658
5925.518
7.5
5933.555
6.495
5940.328
8.274
5949.425
6.294
5955.842
7.125
5966.231
10.929
5987.567
6.704
5999.664
27.199
6028.853
7.758
6036.63
7.129
6045.873
6.235
6054.11
6.256
6060.481
24.426
6091.331
6.095
6098.978
8.372
6108.491
6.707
6116.951
6.715
6127.385
6.547
6135.379
11.548
6155.794
6.465
6162.923
5.937
6178.368
6.949
6186.981
6.717
6199.503
8.816
6213.048
7.054
6225.817
11.456
6239.348
12.701
6270.715
12.008
6297.809
12.145
6314.708
6.524
6322.077
11.654
6362.439
7.111
6381.094
11.918
6411.667
14.368
6433.359
11.585
6449.048
18.975
6468.959
16.942
6486.794
9.347
6496.565
7.648
6509.071
7.656
6519.086
22.396
6541.955
16.89
6559.165
12.316
6575.902
10.138
6592.495
6.634
6603.167
22.742
6626.04
9.24
6636.349
12.413
6649.028
9.121
6658.197
7.394
6676.266
23.697
6706.053
11.57
6719.499
14.252
6734.277
22.777
6764.442
17.672
6803.396
6.749
6810.6
7.186
6818.489
12.174
6831.493
7.312
6839.251
7.569
6847.239
157.303
7022.025
7.47
7031.077
7.235
7038.811
7.675
7048.765
16.389
7069.613
20.185
7106.855
11.933
7127.185
6.647
7136.684
6.746
7144.533
5.604
7151.341
5.859
7158.512
7.095
7167.001
7.761
7180.39
12.266
7201.358
6.138
7213.833
6.964
7229.624
6.252
7238.475
6.334
7246.557
5.769
7252.85
7.592
7262.983
7.07
7283.016
18.652
7303.12
8.7
7313.615
7.582
7322.133
6.606
7345.318
6.432
7351.78
6.685
7384.344
9.031
7403.215
8.054
7412.906
7.506
7440.012
5.433
7446.692
11.411
7475.828
20.818
7514.594
204.688
7722.857
12.099
7743.847
15.892
7762.901
15.979
7786.748
16.228
7807.886
6.553
7815.917
6.156
7829.155
15.763
7851.68
21.572
7873.527
7.274
7890.042
5.423
7895.761
9.059
7906.609
7.789
7922.581
15.462
7951.945
6.959
7963.946
7.547
7976.5
13.351
7993.448
5.627
8002.517
11.929
8014.486
14.346
8029.494
5.698
8036.994
13.752
8069.079
20.061
8094.623
9.743
8108.751
21.917
8139.282
12.832
8152.689
8.671
8170.963
6.323
8179.442
12.803
8197.196
8.425
8212.3
13.826
8227.067
12.189
8241.679
11.344
8265.982
11.623
8287.617
6.076
8297.973
14.564
8314.281
6.273
8334.063
14.807
8355.301
12.758
8375.282
21.202
8408.425
9.315
8418.142
8.233
8434.332
6.295
8444.184
12.33
8456.547
12.377
8476.069
18.986
8502.349
13.146
8524.034
20.275
8567.698
13.143
8587.572
6.813
8597.038
8.726
8607.077
6.77
8614.107
42.155
8657.952
24.181
8687.76
8.063
8702.933
5.937
8716.063
8.827
8726.424
6.913
8733.834
6.493
8780.909
8.557
8800.821
75.014
8878.5
9.885
8893.728
6.92
8903.138
6.595
8918.04
7.246
8925.578
6.985
8932.587
6.764
8939.751
7.024
8946.805
6.503
8954.167
8.442
8962.815
22.432
8988.802
6.523
9009.599
7.12
9017.175
6.088
9031.137
7.438
9039.305
6.802
9050.996
5.73
9057.936
5.805
9063.849
7.058
9071.513
7.079
9085.622
7.605
9122.983
263.121
9399.572
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9429.605
281.258
9717.898
6.3
9750.293
271.642
10647.383
6.576
10665.076
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10788.723
6.398
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6.665
11029.538
7.526
11785.403
7.329
12618.972
5.518
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Papermag.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Papermag.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Papermag.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Papermag.com should consider minifying CSS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Papermag.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 30 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_orlando.png
24423
19033
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_grad.png
11910
11340
Enable text compression — Potential savings of 4 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=30236169&p=156423&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
5317
3845
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 120 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.papermag.com/
115.01
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Papermag.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://papermag.com/
190
https://www.papermag.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Papermag.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 83 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
11783
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
11781
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=BTLR5E1GUIG2OSBF1MN0&hostname=www.papermag.com
11775
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
11209
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
9903
https://choices.trustarc.com/ca?aid=gsk01&pid=publicishealthmedia01&cid=25353251_150570530_301578595&js=st_2
6147
https://choices.trustarc.com/ca?aid=gsk01&pid=publicishealthmedia01&cid=25353251_150588673_301373517&js=st_2
6147
https://analytics.tiktok.com/i18n/pixel/identify.js
5439
https://static.adsafeprotected.com/sca.17.5.10.js
5394
https://c.amazon-adsystem.com/aax2/apstag.js
5314
https://connect.facebook.net/en_US/fbevents.js
44
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzA5MzI5NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMTM0NzAzOH0.77gZSeY-gaL5ImM8KIaNnlxekf6T0mciOBRnF20UZJI/img.jpg?quality=80&coordinates=0%2C399%2C0%2C1&height=600&width=1200
0

Diagnostics

Avoids an excessive DOM size — 643 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
643
Maximum DOM Depth
22
Maximum Child Elements
26
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Papermag.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 9 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
564.15
0.11
ltpq
Measure
564.39
0.034
gpt-tag-load
Mark
375.573
loadStarteventUtils
Mark
564.173
loadEndeventUtils
Mark
564.271
loadStartpixelQueue
Mark
564.396
loadEndpixelQueue
Mark
564.43
gpt-first-ad-request
Mark
800.841
gpt-first-ad-render
Mark
1005.575
Keep request counts low and transfer sizes small — 1,185 requests • 4,688 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
1185
4800088
Script
152
2759720
Image
304
613507
Document
140
550721
Font
10
459790
Other
569
403791
Stylesheet
10
12559
Media
0
0
Third-party
1178
4728813
Minimize third-party usage — Third-party code blocked the main thread for 150 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
487271
75.459
123210
68.124
92074
5.412
2247096
0
347140
0
234606
0
194082
0
177820
0
100423
0
93109
0
83591
0
56886
0
42812
0
41273
0
31220
0
25333
0
24423
0
20558
0
13027
0
11984
0
11635
0
11247
0
10388
0
8382
0
8107
0
7647
0
6880
0
6823
0
6306
0
6091
0
6090
0
5819
0
5732
0
5679
0
4972
0
4959
0
4606
0
4386
0
3969
0
3764
0
3677
0
3552
0
3475
0
3429
0
3428
0
3315
0
3059
0
2912
0
2851
0
2541
0
2288
0
2164
0
2044
0
1823
0
1635
0
1536
0
1464
0
1356
0
1248
0
1236
0
1171
0
1134
0
1021
0
1012
0
845
0
827
0
772
0
698
0
682
0
669
0
635
0
429
0
415
0
385
0
242
0
88
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.12367753269569
0.021706286180338
0.0011451623397749
Avoid long main-thread tasks — 18 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
Unattributable
819
281
Unattributable
1115
272
Unattributable
508
263
Unattributable
227
205
https://static.adsafeprotected.com/main.gr.19.8.220.js
12609
157
https://acdn.adnxs.com/dmp/async_usersync.html
2380
149
https://static.adsafeprotected.com/sca.17.5.10.js
11610
126
https://c.amazon-adsystem.com/aax2/apstag.js
2575
90
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
1670
90
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
12788
75
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301373517;dc_ver=77.224;sz=300x250;u_sd=1;dc_adk=2584423925;ord=cz5e6u;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=xTQPvRwz9j;osda=2;sttr=12;prcl=s
6280
69
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301373517;dc_ver=77.224;sz=300x250;u_sd=1;dc_adk=1224470513;ord=jn6lcs;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=xTQPvRwz9j;osda=2;sttr=4;prcl=s
10683
68
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301578595;dc_ver=77.224;sz=728x90;u_sd=1;dc_adk=3756773004;ord=7orhf3;click=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjst7iBMPbp2sh8JrOEwdXdwZOUHBhxsvS--eJ3tdfFmPSiI5hhGWapt25V74_4yyPcZ3vXZ46aj5LMc44FJPPZit9M1hCKvQE5S2tLB3BG-pA0vWB-Lg5d4TMo672sUM0Q66SFkkLFi7I8Gvfd0Y2A5dMB93kDAjD52qf950Bhhzuvm3bC4cykHqKfq5SFFRchbiQ6kTcQjChUnzb9k60FatrNbORcjNk6rwdNTkfd_1zpsUVU4BjuG-VQm9x7Vni1LgrL2y3DffRfoBFx0e-sdJuFIC45jSQVFJChBuhhRK_uKSAg%26sig%3DCg0ArKJSzLvENS08LGKAEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D;uach=%5B%22%22%2C%22%22%2C%22%22%2C%22%22%2C%22%22%2C%5B%5D%2Cnull%2Cnull%2Cnull%5D;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=xTQPvRwz9j;osda=2;sttr=106;prcl=s
5710
67
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301578595;dc_ver=77.224;dc_eid=40004001;sz=728x90;u_sd=1;dc_adk=545847856;ord=p1xz35;click=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjstuqRa1ygAw90y8wqj1qsoNA4Ayw75B1J2n4S3_dNEoKHyF5VI7E7LYriioeHzyal2z7BD1FyUQ9UpmDnTQzIEyaF1rZsSIYrXq8Mn7ccFxTZfDVfMkjT2zd-mH3IhGB33vA6S7WlA6uZd-m5gW0R_dcolAeyeVz3UXWX39uKF1Ejy4yzWJVdGB5W-2KObd_IVUIx2suRRjZ9zFTqI-LuGNmwiJUcj4kGbSnWCOvT8Q0RO2eRBLW3JdWnjOUJich8Vt78zYv7YOyV-pKz9Mxs1N_AirnQS1svQSaiLuQxAVeEiwXQ%26sig%3DCg0ArKJSzMZ85V3yaVnAEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D;uach=%5B%22%22%2C%22%22%2C%22%22%2C%22%22%2C%22%22%2C%5B%5D%2Cnull%2Cnull%2Cnull%5D;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=xTQPvRwz9j;osda=2;sttr=171;prcl=s
5910
67
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301578595;dc_ver=77.224;dc_eid=40004001;sz=728x90;u_sd=1;dc_adk=3183306559;ord=a2vyfl;click=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjstD9oRgeQ3PaBVuPv12Ck3Gu5GyChzrqaGCeQi_ibJJcj6fbHdDJxM2oWVf3iLAd6_n3sQKMBDCw9ZQVVHNJQJW0O41b_JtQcVA5aJUOVfqJiIR9bKNxn5A28cPIMhq7pZX7NGEbwM4ypJ5wnruOj5T3w5vzF2PG50bPyw4A7lR7KM7RpvAgfYNwX0NhaNAyuijrmC_Lsaldtkl6Du_nwVCgZGOlf91xBu-JjU2A7-fsNpGo4iz8OxKOkspqlcmf86s55HsVmC7Wiml0ObGlOywuy8roWCV-lBDGIIDCprzJvPcSg%26sig%3DCg0ArKJSzDZtGz9jA__vEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=xTQPvRwz9j;osda=2;sttr=10;prcl=s
6860
66
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
1435
59
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
10628
55
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
1494
53
Avoid non-composited animations — 5 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Largest Contentful Paint — 1.4 s
The timing of the largest text or image that is painted.

Opportunities

Minify JavaScript — Potential savings of 44 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Papermag.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://code.jquery.com/jquery-3.6.0.slim.js
69428
35589
https://pixel.adsafeprotected.com/rjss/st/636793/54346451/skeleton.js
13831
2457
https://pixel.adsafeprotected.com/rjss/st/636793/54346445/skeleton.js
13833
2457
https://s0.2mdn.net/9796085/1620418799246/jquery.scrollbar.min.js
5406
2074
https://s0.2mdn.net/9796085/1620418806431/jquery.scrollbar.min.js
5394
2069

Metrics

Speed Index — 4.1 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 10.7 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,040 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 280 ms
Users could experience a delay when interacting with the page.

Opportunities

Reduce unused JavaScript — Potential savings of 458 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://acdn.adnxs.com/dmp/async_usersync.html
86944
73200
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
74482
69281
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
74507
55991
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
114484
46414
https://ads.pubmatic.com/AdServer/js/showad.js
72689
43404
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
85724
41337
https://code.jquery.com/jquery-3.6.0.slim.js
69428
28021
https://static.adsafeprotected.com/main.gr.19.8.220.js
59915
24631
https://6c4c0eb514cacd5e324cc82f33abda7e.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
36073
23574
https://www.googletagmanager.com/gtag/js?id=UA-1556053-2
41273
21230
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
38854
21129
https://s0.2mdn.net/9796085/1620418806431/index.html
42049
20807

Diagnostics

Avoid enormous network payloads — Total size was 4,688 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
114484
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
85724
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
74507
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
74482
https://code.jquery.com/jquery-3.6.0.slim.js
69428
https://code.jquery.com/jquery-3.6.0.slim.js
69428
https://code.jquery.com/jquery-3.6.0.slim.js
69428
https://code.jquery.com/jquery-3.6.0.slim.js
69428
https://code.jquery.com/jquery-3.6.0.slim.js
69428
https://s0.2mdn.net/9796085/1620418799246/verb.woff
65529
Serve static assets with an efficient cache policy — 108 resources found
Papermag.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=30236169&p=156423&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
6234
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=70180594&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
2330
https://sb.scorecardresearch.com/beacon.js
0
1952
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=45383532&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
1921
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=32823582&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
1695
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=36973324&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
1071
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=2819136&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
519
https://p.adsymptotic.com/d/px/?_pid=15927&_psign=fce45ffa363c6bb0cd2a15147c12d204&_pu=&_puuid=cAq%2FWGEETIxvdPe1Lz%2BkVA%3D%3D&us_privacy=&_rand=1627671692341.2&_expected_cookie=607a89a6c41e7479c8cf4cc82f5d6f56
0
499
https://sb.scorecardresearch.com/b2?c1=2&c2=28245967&c6=&c8=&c8=PAPER&ns__t=1627671685904&ns_c=UTF-8&cv=3.5&c7=https%3A%2F%2Fwww.papermag.com%2F&c9=
0
414
https://match.deepintent.com/usersync/142?redir=http%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Ddit%26i%3D%24%7BDI_USER_ID%7D
0
337
https://rtb.adentifi.com/CookieSyncPubMatic&gdpr=0&gdpr_consent=
0
88
https://c.amazon-adsystem.com/aax2/apstag.js
900000
33459
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
1200000
74507
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
1200000
74482
https://connect.facebook.net/en_US/fbevents.js
1200000
26621
https://www.googletagservices.com/dcm/dcmads.js
3600000
4853
https://www.googletagservices.com/dcm/dcmads.js
3600000
4853
https://www.googletagservices.com/dcm/dcmads.js
3600000
4853
https://www.googletagservices.com/dcm/dcmads.js
3600000
4853
https://www.googletagservices.com/dcm/dcmads.js
3600000
4853
https://www.google-analytics.com/analytics.js
7200000
20324
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156578&predirect=
22867000
5665
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://eus.rubiconproject.com/usync.js
71731000
9784
https://s0.2mdn.net/9796085/1620418799246/verb.woff
86400000
65529
https://s0.2mdn.net/9796085/1620418799246/verb.woff
86400000
65529
https://s0.2mdn.net/9796085/1620418806431/verb.woff
86400000
65529
https://s0.2mdn.net/9796085/1620418806431/verb.woff
86400000
65529
https://s0.2mdn.net/9796085/1620418806431/verb.woff
86400000
65529
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
86400000
40863
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
86400000
40863
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
86400000
40863
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
86400000
40863
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
86400000
40863
https://s0.2mdn.net/9796085/1620418799246/frutigerLTProRoman.woff
86400000
26429
https://s0.2mdn.net/9796085/1620418799246/frutigerLTProRoman.woff
86400000
26429
https://s0.2mdn.net/9796085/1620418806431/frutigerLTProRoman.woff
86400000
26429
https://s0.2mdn.net/9796085/1620418806431/frutigerLTProRoman.woff
86400000
26429
https://s0.2mdn.net/9796085/1620418806431/frutigerLTProRoman.woff
86400000
26429
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_orlando.png
86400000
25020
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_orlando.png
86400000
25012
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_orlando.png
86400000
25012
https://s0.2mdn.net/9796085/1620418799246/bg_300x250_orlando.jpg
86400000
21127
https://s0.2mdn.net/9796085/1620418799246/bg_300x250_orlando.jpg
86400000
21127
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_grad.png
86400000
12511
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_grad.png
86400000
12507
https://s0.2mdn.net/9796085/1620418806431/bg_728x90_grad.png
86400000
12507
https://s0.2mdn.net/879366/DcmEnabler_01_245.js
86400000
10963
https://s0.2mdn.net/879366/DcmEnabler_01_245.js
86400000
10963
https://s0.2mdn.net/879366/DcmEnabler_01_245.js
86400000
10963
https://s0.2mdn.net/879366/DcmEnabler_01_245.js
86400000
10963
https://s0.2mdn.net/879366/DcmEnabler_01_245.js
86400000
10963
https://s0.2mdn.net/9796085/1620418799246/CAB_Logo_300x250.jpg
86400000
8269
https://s0.2mdn.net/9796085/1620418799246/CAB_Logo_300x250.jpg
86400000
8269
https://s0.2mdn.net/9796085/1620418806431/CAB_Logo_728x90.png
86400000
6990
https://s0.2mdn.net/9796085/1620418806431/CAB_Logo_728x90.png
86400000
6982
https://s0.2mdn.net/9796085/1620418806431/CAB_Logo_728x90.png
86400000
6982
https://s0.2mdn.net/9796085/1620418799246/jquery.scrollbar.min.js
86400000
5406
https://s0.2mdn.net/9796085/1620418799246/jquery.scrollbar.min.js
86400000
5406
https://s0.2mdn.net/9796085/1620418806431/jquery.scrollbar.min.js
86400000
5406
https://s0.2mdn.net/9796085/1620418806431/jquery.scrollbar.min.js
86400000
5402
https://s0.2mdn.net/9796085/1620418806431/jquery.scrollbar.min.js
86400000
5394
https://s0.2mdn.net/9796085/1620418799246/CTA_300x250.png
86400000
4996
https://s0.2mdn.net/9796085/1620418799246/CTA_300x250.png
86400000
4996
https://s0.2mdn.net/9796085/1620418806431/CTA_728x90.png
86400000
4982
https://s0.2mdn.net/9796085/1620418806431/CTA_728x90.png
86400000
4982
https://s0.2mdn.net/9796085/1620418806431/CTA_728x90.png
86400000
4982
https://s0.2mdn.net/9796085/1620418799246/bg_300x250_grad.jpg
86400000
2900
https://s0.2mdn.net/9796085/1620418799246/bg_300x250_grad.jpg
86400000
2900
https://s0.2mdn.net/9796085/1620418799246/ViiV_logo_white-01.svg
86400000
2567
https://s0.2mdn.net/9796085/1620418799246/ViiV_logo_white-01.svg
86400000
2567
https://s0.2mdn.net/9796085/1620418806431/ViiV_logo_white-01.svg
86400000
2567
https://s0.2mdn.net/9796085/1620418806431/ViiV_logo_white-01.svg
86400000
2567
https://s0.2mdn.net/9796085/1620418806431/ViiV_logo_white-01.svg
86400000
2559
https://s0.2mdn.net/9796085/1620418799246/scrollbar.css
86400000
1563
https://s0.2mdn.net/9796085/1620418799246/scrollbar.css
86400000
1563
https://s0.2mdn.net/9796085/1620418806431/scrollbar.css
86400000
1563
https://s0.2mdn.net/9796085/1620418806431/scrollbar.css
86400000
1563
https://s0.2mdn.net/9796085/1620418806431/scrollbar.css
86400000
1555
https://s0.2mdn.net/9796085/1620418799246/style.css
86400000
954
https://s0.2mdn.net/9796085/1620418799246/style.css
86400000
954
https://s0.2mdn.net/9796085/1620418806431/style.css
86400000
948
https://s0.2mdn.net/9796085/1620418806431/style.css
86400000
948
https://s0.2mdn.net/9796085/1620418806431/style.css
86400000
948
https://www.papermag.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1492
https://px.owneriq.net/fr/epx.gif
441847000
402
https://px.owneriq.net/fr/epx.gif
441847000
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https://px.owneriq.net/fr/epx.gif
441847000
402
https://px.owneriq.net/fr/epx.gif
441847000
402
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
604800000
9875
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3926
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3926
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3926
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3926
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3926
https://choices.trustarc.com/get?name=admarker-full-tr.png
2592000000
1208
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https://choices.trustarc.com/get?name=admarker-icon-tr.png
2592000000
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2592000000
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https://choices.trustarc.com/get?name=admarker-icon-tr.png
2592000000
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Reduce JavaScript execution time — 5.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
1912.1739999999
30.14
0.148
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
970.85299999999
892.26699999999
19.307
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
722.45799999999
652.37299999999
40.991
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
404.47
305.915
5.407
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
375.88599999999
286.78099999999
8.35
https://www.papermag.com/
356.078
222.686
4.715
https://static.adsafeprotected.com/main.gr.19.8.220.js
330.719
282.668
24.377
https://s0.2mdn.net/9796085/1620418806431/index.html
299.593
118.025
21.683
https://static.adsafeprotected.com/sca.17.5.10.js
299.417
271.089
11.891
https://www.googletagservices.com/activeview/js/current/osd.js
271.785
226.531
3.388
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_273.js
251.206
198.532
22.129
https://acdn.adnxs.com/dmp/async_usersync.html
236.883
42.493
24.076
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
218.272
186.681
2.856
https://tpc.googlesyndication.com/safeframe/1-0-38/js/ext.js
215.639
49.112
6.244
https://pixel.adsafeprotected.com/rjss/st/636793/54346451/skeleton.js
214.55
173.811
6.182
https://s0.2mdn.net/9796085/1620418799246/index.html
165.525
76.808
14.433
https://pagead2.googlesyndication.com/bg/tBv30B7cEwOfmOtuBIU0RKM2cx09bPxFJYI-bfU5S6g.js
145.784
136.518
6.82
https://6c4c0eb514cacd5e324cc82f33abda7e.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
133.193
44.075
15.534
https://code.jquery.com/jquery-3.6.0.slim.js
125.526
53.553
21.432
https://rtb.gumgum.com/usync/0608867b?r=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D36%263pid%3D&gdpr=0&gdpr_consent=
121.474
6.277
4.02
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
116.433
113.981
1.559
https://pixel.adsafeprotected.com/rjss/st/636793/54346445/skeleton.js
110.029
102.71
4.181
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=
105.789
49.754
10.688
https://ap.lijit.com/beacon?informer=13400772
97.385
5.331
3.493
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
91.251
80.175
7.667
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=
74.686
41.425
9.374
https://de.tynt.com/deb/?m=xch&rt=html&id=0013300001r0t9mAAA&ru=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dtta%26i%3D33XUSERID33X
69.414
39.505
8.07
https://www.googletagservices.com/dcm/impl_v77.js
68.932
56.906
7.883
https://ads.pubmatic.com/AdServer/js/user_sync.html?&p=156423&us_privacy=&predirect=https%3A%2F%2Fcms-xch-chicago.33across.com%2Fmatch%3Fus_privacy%3D%26bidder_id%3D25%26external_user_id%3D
68.731
58.449
2.256
https://c.amazon-adsystem.com/aax2/apstag.js
64.147
50.963
2.861
https://eus.rubiconproject.com/usync.js
61.713
50.217
8.39
https://ads.pubmatic.com/AdServer/js/user_sync.html?predirect=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dpbm%26i%3D&gdpr=0&gdprConsent=
61.581
26.464
8.758
https://s0.2mdn.net/9796085/1620418799246/jquery.scrollbar.min.js
58.207
34.974
2.118
Minimize main-thread work — 10.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
5613.5860000003
Other
1862.243
Garbage Collection
1497.636
Script Parsing & Compilation
545.54099999999
Parse HTML & CSS
319.966
Style & Layout
276.711
Rendering
172.592
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://s0.2mdn.net/9796085/1620418799246/verb.woff
6.2870000256225
https://s0.2mdn.net/9796085/1620418799246/frutigerLTProRoman.woff
5.3879999904893
https://s0.2mdn.net/9796085/1620418799246/verb.woff
0.13200001558289
https://s0.2mdn.net/9796085/1620418799246/frutigerLTProRoman.woff
0.11900000390597
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkxNjA2MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxMDA0OTU5OH0.rYThD-dZhqCLlCr9t84OtVkAbcNe-LUOKhiSAtQca8c/img.png?width=293&height=54
img
79

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of papermag.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Papermag.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
73

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that papermag.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
core-js
core-js-pure@3.6.4; core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.11.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://c.amazon-adsystem.com/aax2/apstag.js
https://c.amazon-adsystem.com/aax2/apstag.js.map
https://www.papermag.com/static/dist/social-ux/runtime.7fa3a050297881c6bbf8.bundle.mjs
https://www.papermag.com/static/dist/social-ux/runtime.7fa3a050297881c6bbf8.bundle.mjs.map
https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs
https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://papermag.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Error in user code TypeError: Cannot read property 'remove' of null at https://www.papermag.com/:2467:53 at Zt (https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs:1:14836) at https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs:1:16630 at <anonymous>:6:364
Failed to load resource: the server responded with a status of 500 (Internal Server Error)
Failed to load resource: the server responded with a status of 503 (Service Unavailable)
function(){ let element = document.querySelector(".main-menu-wrapper"); element && element.insertAdjacentHTML("beforebegin", '<nav class="icon-social__mobile"><div class="icon-social__wrapper"><a href="mailto:edit@papermag.com" class="icon-social__link sprite-shares-email" title="Email"></a></div><div class="icon-social__wrapper"><a title="Facebook" href="https://www.facebook.com/papermag" class="icon-social__link sprite-shares-facebook" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Twitter" href="https://twitter.com/papermagazine" class="icon-social__link sprite-shares-twitter" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Instagram" href="https://instagram.com/papermagazine" class="icon-social__link sprite-shares-instagram" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Tumblr" href="http://papermagazine.tumblr.com" class="icon-social__link sprite-shares-tumblr" target="_blank"></a></div><div class="icon-social__wrapper"><a title="YouTube" href="https://www.youtube.com/papermagazine" class="icon-social__link sprite-shares-youtube" target="_blank"></a></div></nav>'); element = document.querySelector(".sections-list__item--entertainment"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/music">Music</a></li><li><a href="/famous-people">Famous People </a></li><li><a href="/film-tv">Film/TV</a></li><li><a href="/internet-culture">Internet Culture</a></li><li><a href="/nightlife">Nightlife</a></li><li><a href="/art">Art</a></li></ul>'); element = document.querySelector(".sections-list__item--fashion"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/beauty">Beauty</a></li></ul>'); element = document.querySelector(".sections-list__item--break-the-internet"); element && element.insertAdjacentHTML("beforebegin", '<li class="main-menu-item sections-list__item sections-list__item--born-this-way"><a href="/born-this-way">Born this Way</a></li>'); element = document.querySelector(".sections-list__item--care"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/tag/lgbtq">LGBTQ</a></li><li><a href="/tag/sex-dating">Sex & Dating</a></li><li><a href="/politics">Politics</a></li><li><a href="https://www.papermag.com/Black-Lives-Matter/">Black Lives Matter</a></li></ul>'); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--entertainment > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--fashion > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); document.querySelector('.sections-list__item--music').remove(); document.querySelector('.sections-list__item--film-tv').remove(); document.querySelector('.sections-list__item--art').remove(); document.querySelector('.sections-list__item--entertainment-bp').remove(); document.querySelector('.sections-list__item--care-bp').remove(); document.querySelector('.sections-list__item--fashion-bp').remove(); document.querySelector('.sections-list__item--music-bp').remove(); //document.querySelector('.sections-list__item--rm-tests').remove(); document.querySelector('.sections-list__item--test').remove(); document.querySelector('.sections-list__item--beauty').remove(); document.querySelector('.sections-list__item--lgbtq').remove(); document.querySelector('.sections-list__item--sex--dating').remove(); document.querySelector('.sections-list__item--black-lives-matter').remove(); document.querySelector('.sections-list__item--new-pride-homepage-stack').remove(); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--care > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); const existCondition = setInterval(() => { if (document.getElementById("main-menu")) { console.log("executed and waiting12"); clearInterval(existCondition); document.querySelector(".main-menu-wrapper") .insertAdjacentHTML("beforeend", '<ul class="sections-list"><li class="main-menu-item sections-list__item sections-list__item--shop"><a href="/shop/">Shop</a></li><li class="main-menu-item sections-list__item sections-list__item--policy"><a href="/privacy-policy-1428073733.html">Privacy policy</a></li><li class="main-menu-item sections-list__item sections-list__item--terms"><a href="https://www.papermag.com/terms-2648462038.html">Terms</a></li><li class="main-menu-item sections-list__item sections-list__item--contact"><a href="/contact-us-1428076715.html">Contact Us</a></li><li class="main-menu-item sections-list__item sections-list__item--rss"><a href="/feeds/feed/rss">RSS</a></li></ul>'); } }, 500); element = document.querySelector(".sections-list__item--home"); element && element.remove(); element = document.querySelector(".sections-list__item--extreme"); element && element.remove(); element = document.querySelector(".sections-list__item--nightlife"); element && element.remove(); element = document.querySelector(".sections-list__item--famous-people"); element && element.remove(); element = document.querySelector(".sections-list__item--tech"); element && element.remove(); element = document.querySelector(".sections-list__item--internet-culture"); element && element.remove(); element = document.querySelector(".sections-list__item--nsfw"); element && element.remove(); element = document.querySelector(".sections-list__item--takeover"); element && element.remove(); element = document.querySelector(".sections-list__item--transformation"); element && element.remove(); element = document.querySelector(".sections-list__item--sports"); element && element.remove(); element = document.querySelector(".sections-list__item--opinion"); element && element.remove(); element = document.querySelector(".sections-list__item--paper-people"); element && element.remove(); element = document.querySelector(".sections-list__item--media"); element && element.remove(); element = document.querySelector(".sections-list__item--k-pop"); element && element.remove(); element = document.querySelector(".sections-list__item--fashion-month"); element && element.remove(); element = document.querySelector(".sections-list__item--beauty-bizarre"); element && element.remove(); element = document.querySelector(".sections-list__item--election-2020"); element && element.remove(); element = document.querySelector(".sections-list__item--books-zines"); element && element.remove(); element = document.querySelector(".sections-list__item--its-nice-to-laugh"); element && element.remove(); element = document.querySelector(".sections-list__item--america"); element && element.remove(); }
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:13687
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ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?predirect=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dpbm%26i%3D&gdpr=0&gdprConsent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?predirect=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dpbm%26i%3D&gdpr=0&gdprConsent=:1:13687
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Refused to display 'https://cms-xch-chicago.33across.com/' in a frame because it set 'X-Frame-Options' to 'deny'.
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82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for papermag.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of papermag.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of papermag.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of papermag.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 61
Performance 22
Accessibility 79
Best Practices 73
SEO 81
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.papermag.com/
Updated: 30th July, 2021

1.21 seconds
First Contentful Paint (FCP)
88%
8%
4%

0.05 seconds
First Input Delay (FID)
83%
9%
8%

Simulate loading on mobile
22

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for papermag.com. This includes details about optimizing page load times which can result in a better user experience.

Other

First Meaningful Paint — 2.2 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://papermag.com/
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https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
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509.78599998052
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image/webp
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h2
603.13899998437
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application/javascript
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https://assets.rbl.ms/18567929/980x.png
h2
683.71599999955
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image/png
Image
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
h2
1003.5320000025
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114449
325649
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Script
https://securepubads.g.doubleclick.net/pagead/ppub_config?ippd=www.papermag.com
h2
1008.6669999873
1081.4949999913
1083
150
200
application/json
XHR
https://c.amazon-adsystem.com/aax2/apstag.js
h2
1200.40099998
1283.5879999911
33460
126264
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application/javascript
Script
https://sb.scorecardresearch.com/beacon.js
h2
1205.7099999802
1284.2969999765
1953
1469
200
application/javascript
Script
https://pages-stats.rbl.ms/spacer.gif?1627671740275&event=section-page-view&version=1&format=json&data=%7B%22site_id%22%3A11059957%2C%22roar_id%22%3A11059957%2C%22client%22%3A%22mobile%22%2C%22referrer%22%3A%22%22%2C%22section_id%22%3A0%2C%22sections%22%3A%5B0%5D%7D
h2
1382.3739999789
1496.8749999825
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200
image/gif
Fetch
https://res.rbl.ms/core/users/tracking/
h2
1382.6679999765
1486.1149999779
618
89
200
application/json
Fetch
https://www.google-analytics.com/analytics.js
h2
1410.9839999874
1485.4570000025
20324
49389
200
text/javascript
Script
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzA5MzI5NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMTM0NzAzOH0.77gZSeY-gaL5ImM8KIaNnlxekf6T0mciOBRnF20UZJI/img.jpg?quality=80&coordinates=0%2C0%2C0%2C8&height=480&width=720
h2
1486.5770000033
1684.0759999759
28601
28022
200
image/webp
Image
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzA5MzMxNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MjgzNTI2OX0.roqS6lJ21IZ7npeoqQsFXklGmVe_9x4vQK2t1VUk2lo/img.jpg?quality=80&coordinates=0%2C0%2C0%2C250&height=480&width=720
h2
1487.1909999929
1683.3369999949
43432
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200
image/webp
Image
https://sb.scorecardresearch.com/b?c1=2&c2=28245967&c6=&c8=&ns__t=1627671740645&ns_c=UTF-8&cv=3.5&c8=PAPER&c7=https%3A%2F%2Fwww.papermag.com%2F&c9=
http/1.1
1685.6739999785
2089.4149999949
708
0
302
text/plain
https://c.amazon-adsystem.com/cdn/prod/config?src=600&u=https%3A%2F%2Fwww.papermag.com%2F&pubid=3c573a59-9a1c-4810-9a5e-fd5216ed794e
h2
1781.9989999989
1798.781999998
416
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XHR
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.js
h2
1782.5359999842
1802.5449999841
3256
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application/javascript
XHR
https://sb.scorecardresearch.com/b2?c1=2&c2=28245967&c6=&c8=&c8=PAPER&ns__t=1627671740645&ns_c=UTF-8&cv=3.5&c7=https%3A%2F%2Fwww.papermag.com%2F&c9=
h2
2089.8739999975
2182.3129999975
414
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Image
https://www.google-analytics.com/j/collect?v=1&_v=j92&a=765117147&t=pageview&_s=1&dl=https%3A%2F%2Fwww.papermag.com%2F&ul=en-us&de=UTF-8&dt=PAPER&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEDAAUABAAAAAC~&jid=1682881656&gjid=1616028498&cid=958389865.1627671741&tid=UA-1556053-2&_gid=2033117292.1627671741&_r=1&gtm=2ou7s0&z=964019162
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2208.0949999799
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XHR
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XHR
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http/1.1
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XHR
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XHR
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3303.0389999913
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https://ib.adnxs.com/ut/v3/prebid
http/1.1
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3407.504999981
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XHR
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http/1.1
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XHR
https://brightcombid.marphezis.com/hb
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3411.0839999921
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https://prg.smartadserver.com/prebid/v1
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https://ap.lijit.com/rtb/bid?src=prebid_prebid_4.37.0
http/1.1
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XHR
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http/1.1
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https://prg.smartadserver.com/prebid/v1
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3587.37199998
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https://ib.adnxs.com/ut/v3/prebid
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XHR
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http/1.1
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Fetch
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
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13633.631
99.883
13736.175
70.175
13836.233
57.565
13893.827
15.147
13909.353
9.419
13931.517
63.286
14001.781
16.599
14018.407
14.878
14034.956
59.191
14096.834
9.879
14108.723
9.139
14121.769
9.649
14131.446
61.161
14195.232
10.67
14207.794
9.798
14228.528
9.083
14239.039
85.223
14329.456
11.845
14349.497
43.487
14398.93
11.02
14417.612
79.444
14499.76
11.232
14517.651
10.029
14531.466
15.596
14547.192
49.397
14596.675
10.361
14613.441
8.831
14622.428
7.354
14635.096
7.384
14645.193
48.387
14696.912
10.156
14707.234
10.363
14728.888
9.663
14738.756
56.564
14796.076
258.777
15055.161
41.894
15097.735
8.851
15108.511
10.239
15118.837
11.526
15131.245
6.694
15142.485
59.166
15205.753
13.346
15221.36
10.521
15239.736
5.975
15251.368
42.078
15313.147
113.434
15434.455
58.903
15496.165
16.416
15514.087
5.755
15527.38
6.88
15540.035
58.062
15605.703
6.118
15634.805
7.057
15642.014
52.321
15703.072
7.446
15715.147
15.213
15797.754
10.329
15809.304
16.705
15832.348
72.254
15911.402
5.063
15919.922
10.494
15931.386
10.636
15944.535
7.967
15956.524
43.331
16000.511
5.012
16019.458
8.637
16029.936
9.951
16039.962
8.101
16051.913
48.698
16101.193
41.294
16149.567
57.009
16207.932
8.751
16222.974
8.563
16233.151
15.115
16248.466
45.194
16296.396
11.01
16308.431
11.946
16322.228
10.75
16333.095
10.238
16343.545
55.654
16410.696
10.182
16435.558
56.939
16495.841
20.021
16519.912
12.491
16532.825
8.365
16595.445
7.822
16605.305
9.448
16623.016
9.471
16635.525
57.235
16700.137
8.966
16714.826
11.386
16731.02
65.827
16801.863
7.07
16813.126
12.064
16825.68
12.383
16846.208
46.515
16907.956
25.447
16943.801
48.826
16999.904
9.264
17020.006
7.555
17035.282
11.978
17047.354
49.164
17099.246
506.419
17610.548
7.464
17621.889
79.303
17703.868
5.696
17718.089
6.007
17734.704
58.335
17809.595
314.767
18128.928
7.31
18139.724
54.611
18199.201
10.032
18209.281
16.802
18226.238
67.111
18300.91
9.735
18315.431
86.177
18413.6
79.902
18511.796
93.69
18627.215
79.964
18709.082
12.039
18725.865
17.17
18744.324
48.296
18809.444
131.246
18940.873
54.766
19006.171
9.587
19017.112
9.086
19028.822
7.301
19044.107
55.687
19111.917
111.671
19235.428
5.257
19263.737
32.82
19301.466
35.041
19342.038
13.177
19360.574
32.272
19397.696
19.57
19425.59
12.225
19438.913
53.881
19498.437
7.555
19506.141
12.791
19529.521
64.355
19595.693
11.832
19612.606
15.927
19631.88
61.857
19694.49
11.958
19706.627
13.387
19720.122
84.189
19809.148
12.148
19821.481
6.8
19828.428
14.463
19843.371
50.093
19895.835
11.89
19913.932
14.345
19944.376
48.891
19998.231
22.067
20026.491
17.294
20048.364
11.352
20060.457
33.222
20095.464
7.643
20103.599
14.672
20120.856
11.624
20135.659
20.567
20159.932
33.604
20193.597
11.878
20207.317
14.338
20221.755
12.218
20234.457
12.068
20246.946
6.16
20253.183
41.18
20304.526
12.332
20321.524
75.738
20397.36
9.443
20409.769
16.137
20431.201
63.639
20494.892
14.276
20514.027
12.063
20530.33
67.952
20602.723
17.953
20632.837
9.923
20650.597
43.088
20707.967
15.541
20747.613
47.566
20979.074
13.317
21051.269
41.887
21267.047
25.547
22340.96
8.427
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Papermag.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Papermag.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Papermag.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Papermag.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 2 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Papermag.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://pixel.adsafeprotected.com/rjss/st/636793/54346447/skeleton.js
13833
2457
Reduce unused CSS — Potential savings of 10 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Papermag.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
article,aside,details,figcaption,figure,footer,header,hgroup,nav,section{display:block;} ...
13773
10566
Reduce unused JavaScript — Potential savings of 460 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://acdn.adnxs.com/dmp/async_usersync.html
86944
73626
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
74482
69281
https://cdn.marphezis.com/cmpp/index.js
94227
61043
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
74507
55991
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
114449
45315
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
85693
44396
https://ads.pubmatic.com/AdServer/js/showad.js
72689
43931
https://cdn.ampproject.org/rtv/012107200040000/amp4ads-v0.mjs
56603
31148
https://static.adsafeprotected.com/main.gr.19.8.220.js
59915
25495
https://www.googletagmanager.com/gtag/js?id=UA-1556053-2
41273
21230
Efficiently encode images — Potential savings of 40 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s0.2mdn.net/9796085/02192021-102116457-CD_PM-US-CBT-BNNR-190006_CA_U_MB_CABENUVA_CM_HIV-WEB-BANNER---UNBRANDED-1_TA_LEARN-MORE_CT_STATIC_ED_123021_SZ_300X250.jpg
68140
41181
Serve images in next-gen formats — Potential savings of 54 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s0.2mdn.net/9796085/02192021-102116457-CD_PM-US-CBT-BNNR-190006_CA_U_MB_CABENUVA_CM_HIV-WEB-BANNER---UNBRANDED-1_TA_LEARN-MORE_CT_STATIC_ED_123021_SZ_300X250.jpg
68140
55096
Enable text compression — Potential savings of 66 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.marphezis.com/cmpp/index.js
93569
63448
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=12240797&p=137711&s=137812&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
5317
3845
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 220 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.papermag.com/
217.157
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Papermag.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://papermag.com/
630
https://www.papermag.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Papermag.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles — Potential savings of 6 KiB
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Source Transfer Size (Bytes) Potential Savings (Bytes)
Other
5372
src/service-helpers.js
1266
Avoid serving legacy JavaScript to modern browsers — Potential savings of 78 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=BTLR5E1GUIG2OSBF1MN0&hostname=www.papermag.com
11893
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
11783
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
11781
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
11204
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
10241
https://choices.trustarc.com/ca?aid=gsk01&pid=publicishealthmedia01&cid=25353251_146433626_301373520&js=st_2
6147
https://analytics.tiktok.com/i18n/pixel/identify.js
5451
https://static.adsafeprotected.com/sca.17.5.10.js
5394
https://c.amazon-adsystem.com/aax2/apstag.js
5314
https://cdn.marphezis.com/cmpp/index.js
271
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzA5MzI5NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMTM0NzAzOH0.77gZSeY-gaL5ImM8KIaNnlxekf6T0mciOBRnF20UZJI/img.jpg?quality=80&coordinates=0%2C0%2C0%2C8&height=480&width=720
0

Diagnostics

Avoids enormous network payloads — Total size was 2,564 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
114449
https://cdn.marphezis.com/cmpp/index.js
94227
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
85693
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
74507
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
74482
https://s0.2mdn.net/9796085/02192021-102116457-CD_PM-US-CBT-BNNR-190006_CA_U_MB_CABENUVA_CM_HIV-WEB-BANNER---UNBRANDED-1_TA_LEARN-MORE_CT_STATIC_ED_123021_SZ_300X250.jpg
68742
https://static.adsafeprotected.com/main.gr.19.8.220.js
59915
https://cdn.ampproject.org/rtv/012107200040000/amp4ads-v0.mjs
56603
https://mts0.google.com/vt/data=HcPLCRXyGmDAytyxR25ilf7KaNVpZWP_ukc0Qjnkwd4ZO1gPNIdc_8ReD9huwi7ZM_eYSZN3z1wLfYhI-zIJRXE
51337
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzA5MzMxNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MjgzNTI2OX0.roqS6lJ21IZ7npeoqQsFXklGmVe_9x4vQK2t1VUk2lo/img.jpg?quality=80&coordinates=0%2C0%2C0%2C250&height=480&width=720
43432
Avoids an excessive DOM size — 639 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
639
Maximum DOM Depth
22
Maximum Child Elements
26
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Papermag.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 17 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
2095.11
0.225
ltpq
Measure
2095.595
0.085
gpt-tag-load
Mark
1597.167
loadStarteventUtils
Mark
2095.166
loadEndeventUtils
Mark
2095.341
loadStartpixelQueue
Mark
2095.605
loadEndpixelQueue
Mark
2095.717
gpt-first-ad-request
Mark
3789.836
gpt-first-ad-render
Mark
4990.317
is
Mark
6584.15
dr
Mark
6588.657
ol
Mark
6588.938
visible
Mark
6608.746
ofv
Mark
6608.82
mbv
Mark
6689.998
e_is
Mark
6690.383
pc
Mark
8418.335
Keep request counts low and transfer sizes small — 1,010 requests • 2,564 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
1010
2625707
Script
80
1300483
Image
304
517489
Other
509
389569
Document
111
360826
Font
4
54535
Stylesheet
2
2805
Media
0
0
Third-party
1003
2554824
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.18498313210227
0.034949840198864
div
0.034949840198864
0.0127783203125
4.7241192460813E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://c.amazon-adsystem.com/aax2/apstag.js
20451
2880
https://tpc.googlesyndication.com/safeframe/1-0-38/js/ext.js
54200
2026
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=23240470&p=0&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
56799
1259
https://www.googletagservices.com/activeview/js/current/osd.js
29679
1254
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301373520;dc_ver=77.224;dc_eid=40004001;sz=300x250;u_sd=2.625;dc_adk=2539895705;ord=47c9er;click=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjsuV_evddbXgi-emo5apEI25Z9nGe29iyHul65rOb-C2BUQQ7AMyOa2xzbM8zdIlJ0zFFQD0QeJAmuFeEfj7W6fxom6dM02k0UoWnABWNAQpYaA4JWA3jJjlzhipdhkAKguQt3RppqnP2NrKgXz5mVKexZFvEyxT04b-L8nVvtDybcqquU6GLHEPaQkEE7koPD71KAgBGtTfwuAKfc_1L2CCgo1VsUqKBSz7zGoCUJnjcVlwvSjlj6C12E8Kvkq2bLW9kLPk3dNpzil26RP6rKW4gY4x2ujGdEQedqrTXjc7EE9CcSny%26sig%3DCg0ArKJSzERuEd2mimQeEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D;uach=%5B%22%22%2C%22%22%2C%22%22%2C%22%22%2C%22%22%2C%5B%5D%2Cnull%2Cnull%2Cnull%5D;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=8y(QPG7g6*;osda=2;sttr=2147;prcl=s
46284
1236
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
9531
1183
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
14137
1105
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
7089
1102
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
11018
1086
https://pixel.adsafeprotected.com/rjss/st/636793/54346447/skeleton.js
49508
1035
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
42433
927
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
26985
841
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
30933
768
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
23331
754
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
36846
719
https://www.googletagservices.com/dcm/impl_v77.js
44241
532
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=23240470&p=0&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
60350
525
https://acdn.adnxs.com/dmp/async_usersync.html
17309
487
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
19623
473
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
9068
463
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 2.0 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.14
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Contentful Paint (3G) — 3549 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Metrics

Speed Index — 25.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 6.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 64.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 48,740 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 2,880 ms
Users could experience a delay when interacting with the page.

Diagnostics

Serve static assets with an efficient cache policy — 52 resources found
Papermag.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=12240797&p=137711&s=137812&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
6234
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=89501932&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
2330
https://sb.scorecardresearch.com/beacon.js
0
1953
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=82006271&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
1921
https://pixel.tapad.com/idsync/ex/receive?partner_id=1955&partner_device_id=11b96dab-df4f-0eae-3285-25e5082541c3
0
795
https://pixel.tapad.com/idsync/ex/receive?partner_id=1955&partner_device_id=11b96dab-df4f-0eae-3285-25e5082541c3
0
795
https://pixel.tapad.com/idsync/ex/receive/check?partner_id=1955&partner_device_id=11b96dab-df4f-0eae-3285-25e5082541c3
0
795
https://securepubads.g.doubleclick.net/pagead/adview?ai=Cc4Rov0wEYen0BZHKnASWjJ3AC-_P54lk_rvvyvIN_-O1j7UBEAEg-YLQemDJlvKKtKTYD6ABoc3QuQHIAQHgAgCoAwHIAwqqBNIBT9CSA99-ZgnJd_wS_A96J48jG2lE6VfS90X5jWINrIagtFmA1Bu5mpwOUTC73lXRp1nAVCyqxR2TfE9sVLjN0P0RKzIwVHXXjZ6MUqgXvvkU5TtlKkJjWe7lA1wVSUCEd9UsJW4CUyNWLjX3BWwSM426X6YEIYr9ebUY6zDOXma_3EP8Sr5umXnh0-ZWMDrve2AyTWwQKfCezIXZFNHpESzPqnQO_iy4A3ZcQicoQHH-NTkuFbXupSpcaCAAOHFtAeBHn3nILzvfZ_-wyunf2I6vwASt5eetuQPgBAGIBaOX148wkgUECAQYAZIFBAgFGASgBmbYBgKAB8eyr8YCqAfVyRuoB_DZG6gH8tkbqAeOzhuoB5PYG6gHugaoB-6WsQKoB6a-G6gH7NUb2AcB8gcEEJufEaAI78OlBLAIAtIIBwiIYRABGB2ACgPICwHYEw2CFBIaEHd3dy5wYXBlcm1hZy5jb22IFALQFQGAFwGyFxoKGAgAEhRwdWItODI3ODE3NjAxNjM5MjczOQ&sigh=gzsyF70EmNY
0
675
https://mwzeom.zeotap.com/mw?google_gid=CAESEO_syKmmUyav8y2_Ksle2hc&google_cver=1&zpartnerid=1&env=mWeb&eventType=map&id_mid_4=c97a7e2f-bf35-46e9-4434-920ed6d9d928&reqId=1864856d-8342-481e-6a89-db6c07c91dc9&zcluid=00e911053455a770&zdid=1332
0
665
https://ads.scorecardresearch.com/p?c1=9&c2=13554685&c3=2&rn=1627671755&cs_xi=b1bd9b73-c02a-088d-2f91-d286ac439aad
0
566
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=23240470&p=0&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
519
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=23278029&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
519
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=41298828&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
519
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=79567193&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
519
https://match.justpremium.com/match/ox?ex_uid=5d46d0a7-d3f9-0943-2a7a-3b053adcc3f5
0
430
https://sb.scorecardresearch.com/b2?c1=2&c2=28245967&c6=&c8=&c8=PAPER&ns__t=1627671740645&ns_c=UTF-8&cv=3.5&c7=https%3A%2F%2Fwww.papermag.com%2F&c9=
0
414
https://match.deepintent.com/usersync/142?redir=http%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Ddit%26i%3D%24%7BDI_USER_ID%7D
0
337
https://rtb.adentifi.com/CookieSyncOpenX
0
88
https://rtb.adentifi.com/CookieSyncPubMatic&gdpr=0&gdpr_consent=
0
88
https://c.amazon-adsystem.com/aax2/apstag.js
900000
33460
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
1200000
74507
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
1200000
74482
https://connect.facebook.net/en_US/fbevents.js
1200000
27361
https://mts0.google.com/vt/data=HcPLCRXyGmDAytyxR25ilf7KaNVpZWP_ukc0Qjnkwd4ZO1gPNIdc_8ReD9huwi7ZM_eYSZN3z1wLfYhI-zIJRXE
3600000
51337
https://www.googletagservices.com/dcm/dcmads.js
3600000
4852
https://ad4m.at/ad/sim/ix
3600000
1378
https://www.google-analytics.com/analytics.js
7200000
20324
https://eus.rubiconproject.com/usync.js
65495000
9786
https://eus.rubiconproject.com/usync.js
65495000
9786
https://eus.rubiconproject.com/usync.js
65495000
9786
https://eus.rubiconproject.com/usync.js
65495000
9786
https://eus.rubiconproject.com/usync.js
65495000
9786
https://eus.rubiconproject.com/usync.js
65496000
9786
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156578&predirect=
85018000
5665
https://cdn.marphezis.com/cmpp/index.js
86400000
94227
https://s0.2mdn.net/9796085/02192021-102116457-CD_PM-US-CBT-BNNR-190006_CA_U_MB_CABENUVA_CM_HIV-WEB-BANNER---UNBRANDED-1_TA_LEARN-MORE_CT_STATIC_ED_123021_SZ_300X250.jpg
86400000
68742
https://tpc.googlesyndication.com/pagead/images/adchoices/en_bl.png
86400000
3162
https://tpc.googlesyndication.com/pagead/images/adchoices/icon.png
86400000
983
https://www.papermag.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
172800000
1498
https://px.owneriq.net/fr/epx.gif
441787000
402
https://px.owneriq.net/fr/epx.gif
441787000
402
https://px.owneriq.net/fr/epx.gif
465033000
402
https://cdn.marphezis.com/banners/perspective_300x250.jpg
604800000
17585
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
604800000
9885
https://tpc.googlesyndication.com/pagead/js/r20210728/r20110914/abg_lite_fy2019.js
1209600000
8415
https://tpc.googlesyndication.com/pagead/js/r20210728/r20110914/client/qs_click_protection_fy2019.js
1209600000
7009
https://pagead2.googlesyndication.com/pagead/js/r20210728/r20110914/elements/html/omrhp.js
1209600000
3925
https://tpc.googlesyndication.com/pagead/js/r20210728/r20110914/client/window_focus_fy2019.js
1209600000
2139
https://tpc.googlesyndication.com/pagead/js/r20210728/r20110914/client/load_preloaded_resource_fy2019.js
1209600000
1631
https://choices.trustarc.com/get?name=admarker-full-tr.png
2592000000
1208
https://choices.trustarc.com/get?name=admarker-icon-tr.png
2592000000
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https://www.gstatic.com/mysidia/638cf57158770915db314ccd85b2248b.js?tag=mysidia_one_click_handler_one_afma_2019
7776000000
11559
Reduce JavaScript execution time — 49.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
11083.08
462.212
1.068
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021072701.js
6287.7920000001
4274.788
41.952
https://partners.rebelmouse.com/papermag/ppmp_4.37.1_rev2.js
5871
4835.836
22.796
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5383.516
4167.528
127.136
https://www.papermag.com/
5049.56
2704.26
266.04
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=23240470&p=0&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
3047.032
3015.212
0.736
https://www.papermag.com/cdn-cgi/bm/cv/669835187/api.js
2575.392
2280.34
290.084
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
2544.688
2219.42
18.38
https://www.googletagservices.com/activeview/js/current/osd.js
2365.312
1561.792
18.2
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
2153.028
1837.368
24.208
https://static.adsafeprotected.com/main.gr.19.8.220.js
2081.492
46.548
12.776
https://cdn.ampproject.org/rtv/012107200040000/amp4ads-v0.mjs
1961.656
1631.108
21.976
https://c77b2e5e535cabba487e105ffd1bd8bb.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
1522.12
248.268
53.98
https://ads.pubmatic.com/AdServer/js/showad.js
1387.788
1232.22
29.316
https://rtb.gumgum.com/usync/0608867b?r=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D36%263pid%3D&gdpr=0&gdpr_consent=
1375.72
36.64
360.44
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=
1261.78
832.156
46.908
https://acdn.adnxs.com/dmp/async_usersync.html
1164.656
685.088
307.668
https://pixel.adsafeprotected.com/rjss/st/636793/54346447/skeleton.js
1158.228
946.04
13.504
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BTLR5E1GUIG2OSBF1MN0
1116.688
1068.192
34.62
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=
1007.756
614.26
50.052
https://ap.lijit.com/beacon?informer=13400772
966.104
145.96
21.08
https://s.amazon-adsystem.com/iu3?cm3ppd=1&d=dtb-pub&csif=t&dl=n-smaato_n-index_n-simpli.fi_rbd_n-acuityads_ox-db5_cnv_n-amobee&dcc=t
950.764
334.276
7.224
https://ads.pubmatic.com/AdServer/js/user_sync.html?predirect=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dpbm%26i%3D&gdpr=0&gdprConsent=
893.576
571.348
40.988
https://c.amazon-adsystem.com/aax2/apstag.js
887.744
821.204
12.184
https://choices.trustarc.com/ca?aid=gsk01&pid=publicishealthmedia01&cid=25353251_146433626_301373520&js=st_1&sz=300x250&c=te-28f2&plc=tr
850.928
489.468
257.4
https://connect.facebook.net/signals/config/144279516353570?v=2.9.44&r=stable
793.596
558.316
219.692
https://ads.pubmatic.com/AdServer/js/showad.js#PIX&kdntuid=1&p=158370
744.932
425.08
280.088
https://eus.rubiconproject.com/usync.js
697.696
644.116
37.716
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-analytics-0.1.mjs
627.636
596.924
7.008
https://www.googletagservices.com/dcm/impl_v77.js
532.196
283.3
11
https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs
489.256
473.492
1.688
https://ce.lijit.com/merge?pid=1&3pid=4134184906307314417&gdpr=0&gdpr_consent=
477.188
313.852
20.824
https://securepubads.g.doubleclick.net/tag/js/gpt.js
467.556
448.24
10.956
https://www.google-analytics.com/analytics.js
467.528
453.352
6.648
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=12240797&p=137711&s=137812&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
453.736
216.244
2.084
https://www.googletagmanager.com/gtag/js?id=UA-1556053-2
387.272
369.424
13.4
https://s.amazon-adsystem.com/v3/pr?exlist=n-smaato_n-index_n-simpli.fi_rbd_n-acuityads_ox-db5_cnv_n-amobee&fv=1.0&a=cm&cm3ppd=1
385.584
8.44
5.272
https://rtb.gumgum.com/usersync?b=pbm&i=BB34605C-B339-4DF0-B1FA-20731557213F
383.968
244.432
19.596
https://de.tynt.com/deb/?m=xch&rt=html&id=0013300001r0t9mAAA&ru=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Dtta%26i%3D33XUSERID33X
382.504
204.064
45.272
https://cm.g.doubleclick.net/pixel?google_nid=gumgum_dbm&google_hm=dV8xZTdlZjQ0Yi03NjlmLTRjYWUtOGMxYy00MjhlNDFkYjVmNmY=&gdpr=0&gdpr_consent=
379.448
239.852
21.348
https://us-u.openx.net/w/1.0/cm?id=c6a5ba0d-ce02-41bd-a1ea-842c68bd5108&ph=8f5ed5d4-642c-4222-968a-d709c87ac3c8&us_privacy=&r=https%3A%2F%2Fcms-xch-chicago.33across.com%2Fmatch%3Fus_privacy%3D%26bidder_id%3D70%26external_user_id%3D
367.9
7.96
4.536
https://connect.facebook.net/signals/config/547949808911864?v=2.9.44&r=stable
360.948
325.316
26.728
https://ib.adnxs.com/getuid?https://cs.emxdgt.com/umcheck?apnxid=$UID&redirect=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Demx%26i%3D%24EMXUID
357.74
13.6
6.84
https://rtb.gumgum.com/usersync?b=zet&i=1797288106818049421
343.048
20.564
14.28
https://rtb.gumgum.com/usersync?b=ttd&i=a0a3e427-f7ff-4470-ac34-5a3a8ef8452b&t=1630263752
341.644
29.216
18.696
https://ads.pubmatic.com/AdServer/js/user_sync.html?&p=156423&us_privacy=&predirect=https%3A%2F%2Fcms-xch-chicago.33across.com%2Fmatch%3Fus_privacy%3D%26bidder_id%3D25%26external_user_id%3D
327.864
66.136
11.88
https://us-u.openx.net/w/1.0/pd?plm=10&ph=85b814f7-34dd-4a07-a139-4c8ca79cb0bf&gdpr=0
317.064
39.616
26.128
https://pagead2.googlesyndication.com/bg/cTVw2q3qifWF7-hfKGcY5S3uNwMbqeWNUaRSYif7uFo.js
316.904
308.476
4.06
https://sb.scorecardresearch.com/beacon.js
304.368
301.388
1.844
https://ib.adnxs.com/getuid?https://rtb.gumgum.com/usersync?b=emx&i=$UIDbrt20001627671752309588a5
282.684
18.856
12.28
https://c1.adform.net/serving/cookie/match?party=14&cid=BB34605C-B339-4DF0-B1FA-20731557213F
274.6
10.264
6.58
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=BTLR5E1GUIG2OSBF1MN0&hostname=www.papermag.com
270.376
257.58
8.676
https://sync-tm.everesttech.net/ct/upi/pid/URnmbSKM?redir=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Datm%26i%3D%24%7BTM_USER_ID%7D&gdpr=0&gdpr_consent=&_test=YQRMyAADGtWUnwBg
246.144
7.108
5.256
https://ib.adnxs.com/async_usersync?cbfn=queuePixels
245.412
2.376
235.74
https://sync-tm.everesttech.net/ct/upi/pid/URnmbSKM?redir=https%3A%2F%2Frtb.gumgum.com%2Fusersync%3Fb%3Datm%26i%3D%24%7BTM_USER_ID%7D&gdpr=0&gdpr_consent=&_test=YQRMyAADYfN-UwA4
239.332
8.384
199.464
https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTI3NzUmdGw9MTI5NjAw&piggybackCookie=eac7de7e-7293-4da0-8b7b-4974a708ae71
236.444
9.012
5.692
https://choices.truste.com/ca?pid=publicishealthmedia01&aid=gsk01&cid=25353251_146433626_301373520&js=st0&plc=tr
232.82
42.064
187.796
https://cms-xch-chicago.33across.com/match?us_privacy=&bidder_id=25&external_user_id=BB34605C-B339-4DF0-B1FA-20731557213F
222.48
8.824
6.044
https://tpc.googlesyndication.com/safeframe/1-0-38/js/ext.js
212.448
62.396
8.66
https://ssum-sec.casalemedia.com/usermatch?cb=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dindex.com%26id%3D%24UID&s=192259&C=1
211.512
9.224
5.484
https://us-u.openx.net/w/1.0/cm?id=dc2068a3-fa3d-4b5f-8a61-3d5a1a58fc05&ph=21f03281-5b83-4670-a0e0-dc15f7542014&r=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D76%263pid%3D%7BOPENX_ID%7D&gdpr=0&gdpr_consent=
197.272
28.892
21.864
https://a.tribalfusion.com/i.match?p=b11&redirect=https%3A//simage2.pubmatic.com/AdServer/Pug%3Fvcode%3Dbz0yJnR5cGU9MSZjb2RlPTMzMjYmdGw9MTI5NjAw%26piggybackCookie%3D%24TF_USER_ID_ENC%24&u=${PUBMATIC_UID}
175.116
8.564
6.296
https://analytics.tiktok.com/i18n/pixel/identify.js
173.932
38.596
127.756
https://eus.rubiconproject.com/usync.html?p=gumgum
163.084
28.888
17.924
https://pagead2.googlesyndication.com/bg/z7hxA_QHVtJoFMtElcP81jTEK2mU4ZuLJ84ICjnnObI.js
138.148
130.388
4.636
https://tpc.googlesyndication.com/sodar/sodar2.js
130.044
113.616
9.52
https://rtb.gumgum.com/usersync?b=mmh&i=076b6104-4cc4-4600-9b83-3dfcc5dff656&gdpr=0&gdpr_consent=
121.048
29.488
19.4
https://eus.rubiconproject.com/usync.html?p=33across&endpoint=us-east&us_privacy=
118.248
9.516
6.012
https://static.adsafeprotected.com/sca.17.5.10.js
105.236
90.528
8.412
https://rtb.gumgum.com/usersync?b=rth&i=3jLhP8Dn0Iv6m0WxOCbk&pi=gumgum
102.668
25.36
15.4
https://www.google.com/recaptcha/api2/aframe
99.508
54.408
7.364
https://cdn.marphezis.com/cmpp/index.js
92.392
73.012
9.552
https://connect.facebook.net/en_US/fbevents.js
91.344
77.632
9.344
https://ad.doubleclick.net/ddm/adj/N1068347.2394700PAPERMAG/B25353251.301373520;dc_ver=77.224;dc_eid=40004001;sz=300x250;u_sd=2.625;dc_adk=2539895705;ord=47c9er;click=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjsuV_evddbXgi-emo5apEI25Z9nGe29iyHul65rOb-C2BUQQ7AMyOa2xzbM8zdIlJ0zFFQD0QeJAmuFeEfj7W6fxom6dM02k0UoWnABWNAQpYaA4JWA3jJjlzhipdhkAKguQt3RppqnP2NrKgXz5mVKexZFvEyxT04b-L8nVvtDybcqquU6GLHEPaQkEE7koPD71KAgBGtTfwuAKfc_1L2CCgo1VsUqKBSz7zGoCUJnjcVlwvSjlj6C12E8Kvkq2bLW9kLPk3dNpzil26RP6rKW4gY4x2ujGdEQedqrTXjc7EE9CcSny%26sig%3DCg0ArKJSzERuEd2mimQeEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D;uach=%5B%22%22%2C%22%22%2C%22%22%2C%22%22%2C%22%22%2C%5B%5D%2Cnull%2Cnull%2Cnull%5D;dc_rfl=1,https%3A%2F%2Fwww.papermag.com%2F$0;xdt=1;crlt=8y(QPG7g6*;osda=2;sttr=2147;prcl=s
89.116
74.204
6.776
https://www.gstatic.com/mysidia/638cf57158770915db314ccd85b2248b.js?tag=mysidia_one_click_handler_one_afma_2019
67.512
47.704
17.416
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=82006271&p=158370&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
60.852
56.828
1.184
https://u.openx.net/w/1.0/cm?id=e818ca1e-0c23-caa8-0dd3-096b0ada08b7&ph=2d1251ae-7f3a-47cf-bd2a-2f288854a0ba&plm=5&r=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dopenx.com%26id%3D%7BOPENX_ID%7D
59.84
8.604
6.152
https://eus.rubiconproject.com/usync.html
58.224
12.296
8.66
https://dis.criteo.com/dis/usersync.aspx?r=3&p=4&cp=pubmaticUS&cu=1&&gdpr=0&gdpr_consent=&url=https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTE5MjgmdGw9NDMyMDA=&piggybackCookie=uid:@@CRITEO_USERID@@
57.58
8.872
7.216
https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MzMxOSZ0bD0xMjk2MDA=&ev=1&ev=1&piggybackCookie=qV46tEbkHNAU&pid=557219
57.028
9.76
6.616
https://pixel.tapad.com/idsync/ex/receive?partner_id=PUBMATIC_RTB
56.924
10.88
6.796
https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTI5NDcmdGw9MTI5NjAw&piggybackCookie=595938454934
54.068
8.2
5.044
https://tpc.googlesyndication.com/sodar/UFYwWwmt.js
53.04
43.572
6.028
Minimize main-thread work — 81.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
45412.064000001
Other
19394.392
Garbage Collection
4439.268
Script Parsing & Compilation
4125.1679999999
Parse HTML & CSS
3805.708
Style & Layout
2540.556
Rendering
2191.368
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/googlesans/v27/4UabrENHsxJlGDuGo1OIlLU94YtzCwZsPF4o.woff2
3.0449999903794
https://fonts.gstatic.com/s/googlesans/v27/4UaGrENHsxJlGDuGo1OIlL3Owp5eKQtG.woff2
3.4530000120867
https://fonts.gstatic.com/s/roboto/v27/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
43.310000008205
https://fonts.gstatic.com/s/roboto/v27/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
4.2229999962728
Reduce the impact of third-party code — Third-party code blocked the main thread for 36,770 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
603641
13259.272
175164
6124.232
94625
3904.46
97437
2443.812
57854
1545.316
109309
1532.156
23535
1345.06
87756
1142.04
120410
1085.3
178560
884.012
185996
677.816
90758
397.932
24085
394.096
17111
366.312
8942
294
41273
255.568
44404
252.1
3641
248.604
4329
173.1
8563
135.348
21608
132.044
3098
94.592
12341
84.332
57340
0
18493
0
11559
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkxNjA2MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxMDA0OTU5OH0.rYThD-dZhqCLlCr9t84OtVkAbcNe-LUOKhiSAtQca8c/img.png?width=293&height=54
img
79

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of papermag.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Papermag.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
73

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that papermag.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
core-js
core-js-pure@3.6.4; core-js-global@3.11.0; core-js-pure@3.0.0; core-js-global@3.11.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://cdn.marphezis.com/cmpp/index.js
https://cdn.marphezis.com/index.js.map
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-form-0.1.mjs
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-form-0.1.mjs.map
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-fit-text-0.1.mjs
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-fit-text-0.1.mjs.map
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-analytics-0.1.mjs
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-analytics-0.1.mjs.map
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-ad-exit-0.1.mjs
https://cdn.ampproject.org/rtv/012107200040000/v0/amp-ad-exit-0.1.mjs.map
https://cdn.ampproject.org/rtv/012107200040000/amp4ads-v0.mjs
https://cdn.ampproject.org/rtv/012107200040000/amp4ads-v0.mjs.map
https://c.amazon-adsystem.com/aax2/apstag.js
https://c.amazon-adsystem.com/aax2/apstag.js.map
https://www.papermag.com/static/dist/social-ux/runtime.7fa3a050297881c6bbf8.bundle.mjs
https://www.papermag.com/static/dist/social-ux/runtime.7fa3a050297881c6bbf8.bundle.mjs.map
https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs
https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://papermag.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Error in user code TypeError: Cannot read property 'remove' of null at https://www.papermag.com/:2469:53 at Zt (https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs:1:14836) at https://www.papermag.com/static/dist/social-ux/main.0a8a37a9029e8fe43869.bundle.mjs:1:16711 at <anonymous>:6:364
Failed to load resource: the server responded with a status of 400 (Bad Request)
Failed to load resource: the server responded with a status of 504 (Gateway Timeout)
function(){ let element = document.querySelector(".main-menu-wrapper"); element && element.insertAdjacentHTML("beforebegin", '<nav class="icon-social__mobile"><div class="icon-social__wrapper"><a href="mailto:edit@papermag.com" class="icon-social__link sprite-shares-email" title="Email"></a></div><div class="icon-social__wrapper"><a title="Facebook" href="https://www.facebook.com/papermag" class="icon-social__link sprite-shares-facebook" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Twitter" href="https://twitter.com/papermagazine" class="icon-social__link sprite-shares-twitter" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Instagram" href="https://instagram.com/papermagazine" class="icon-social__link sprite-shares-instagram" target="_blank"></a></div><div class="icon-social__wrapper"><a title="Tumblr" href="http://papermagazine.tumblr.com" class="icon-social__link sprite-shares-tumblr" target="_blank"></a></div><div class="icon-social__wrapper"><a title="YouTube" href="https://www.youtube.com/papermagazine" class="icon-social__link sprite-shares-youtube" target="_blank"></a></div></nav>'); element = document.querySelector(".sections-list__item--entertainment"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/music">Music</a></li><li><a href="/famous-people">Famous People </a></li><li><a href="/film-tv">Film/TV</a></li><li><a href="/internet-culture">Internet Culture</a></li><li><a href="/nightlife">Nightlife</a></li><li><a href="/art">Art</a></li></ul>'); element = document.querySelector(".sections-list__item--fashion"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/beauty">Beauty</a></li></ul>'); element = document.querySelector(".sections-list__item--break-the-internet"); element && element.insertAdjacentHTML("beforebegin", '<li class="main-menu-item sections-list__item sections-list__item--born-this-way"><a href="/born-this-way">Born this Way</a></li>'); element = document.querySelector(".sections-list__item--care"); element && element.insertAdjacentHTML("beforeend", '<ul><li><a href="/tag/lgbtq">LGBTQ</a></li><li><a href="/tag/sex-dating">Sex & Dating</a></li><li><a href="/politics">Politics</a></li><li><a href="https://www.papermag.com/Black-Lives-Matter/">Black Lives Matter</a></li></ul>'); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--entertainment > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--fashion > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); document.querySelector('.sections-list__item--music').remove(); document.querySelector('.sections-list__item--film-tv').remove(); document.querySelector('.sections-list__item--art').remove(); document.querySelector('.sections-list__item--entertainment-bp').remove(); document.querySelector('.sections-list__item--care-bp').remove(); document.querySelector('.sections-list__item--fashion-bp').remove(); document.querySelector('.sections-list__item--music-bp').remove(); //document.querySelector('.sections-list__item--rm-tests').remove(); document.querySelector('.sections-list__item--test').remove(); document.querySelector('.sections-list__item--beauty').remove(); document.querySelector('.sections-list__item--lgbtq').remove(); document.querySelector('.sections-list__item--sex--dating').remove(); document.querySelector('.sections-list__item--black-lives-matter').remove(); document.querySelector('.sections-list__item--new-pride-homepage-stack').remove(); element = document.querySelector("li.main-menu-item.sections-list__item.sections-list__item--care > a"); element && element.insertAdjacentHTML("beforeend", '<i class="fa fa-angle-down" aria-hidden="true"></i>'); const existCondition = setInterval(() => { if (document.getElementById("main-menu")) { console.log("executed and waiting12"); clearInterval(existCondition); document.querySelector(".main-menu-wrapper") .insertAdjacentHTML("beforeend", '<ul class="sections-list"><li class="main-menu-item sections-list__item sections-list__item--shop"><a href="/shop/">Shop</a></li><li class="main-menu-item sections-list__item sections-list__item--policy"><a href="/privacy-policy-1428073733.html">Privacy policy</a></li><li class="main-menu-item sections-list__item sections-list__item--terms"><a href="https://www.papermag.com/terms-2648462038.html">Terms</a></li><li class="main-menu-item sections-list__item sections-list__item--contact"><a href="/contact-us-1428076715.html">Contact Us</a></li><li class="main-menu-item sections-list__item sections-list__item--rss"><a href="/feeds/feed/rss">RSS</a></li></ul>'); } }, 500); element = document.querySelector(".sections-list__item--home"); element && element.remove(); element = document.querySelector(".sections-list__item--extreme"); element && element.remove(); element = document.querySelector(".sections-list__item--nightlife"); element && element.remove(); element = document.querySelector(".sections-list__item--famous-people"); element && element.remove(); element = document.querySelector(".sections-list__item--tech"); element && element.remove(); element = document.querySelector(".sections-list__item--internet-culture"); element && element.remove(); element = document.querySelector(".sections-list__item--nsfw"); element && element.remove(); element = document.querySelector(".sections-list__item--takeover"); element && element.remove(); element = document.querySelector(".sections-list__item--transformation"); element && element.remove(); element = document.querySelector(".sections-list__item--sports"); element && element.remove(); element = document.querySelector(".sections-list__item--opinion"); element && element.remove(); element = document.querySelector(".sections-list__item--paper-people"); element && element.remove(); element = document.querySelector(".sections-list__item--media"); element && element.remove(); element = document.querySelector(".sections-list__item--k-pop"); element && element.remove(); element = document.querySelector(".sections-list__item--fashion-month"); element && element.remove(); element = document.querySelector(".sections-list__item--beauty-bizarre"); element && element.remove(); element = document.querySelector(".sections-list__item--election-2020"); element && element.remove(); element = document.querySelector(".sections-list__item--books-zines"); element && element.remove(); element = document.querySelector(".sections-list__item--its-nice-to-laugh"); element && element.remove(); element = document.querySelector(".sections-list__item--america"); element && element.remove(); }
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=137711&s=137812&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D58%263pid%3D&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
ReferenceError: CommonMeta is not defined at af (https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:12973) at https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156212&predirect=https%3A%2F%2Fce.lijit.com%2Fmerge%3Fpid%3D71%263pid%3D&gdpr=1&gdpr_consent=ABCFETYFDJLNBFCV&gdpr=0&gdpr_consent=:1:13687
Refused to display 'https://cms-xch-chicago.33across.com/' in a frame because it set 'X-Frame-Options' to 'deny'.
81

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for papermag.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of papermag.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 62% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
146x19
105x15
105x15
105x15
105x15
127x15
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
ART
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24
360x24

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of papermag.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of papermag.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 54.243.223.181
Continent: North America
Country: United States
United States Flag
Region: Virginia
City: Ashburn
Longitude: -77.4728
Latitude: 39.0481
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Amazon Data Services NoVa
Registration

Domain Registrant

Private Registration: No
Name: ENTtech Media Group LLC
Organization: ENTtech Media Group LLC
Country: US
City: NEW YORK
State: NY
Post Code: 10016-5423
Email: tom@papermag.com
Phone: +1.2122264405
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.134.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 82/100
WOT Child Safety: 97/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 19th July, 2021
Valid To: 18th July, 2022
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: c959965e
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 19602137592076509382563362659181165149
Serial Number (Hex): 0EBF3C00151A93F4FC8E334E838E7A5D
Valid From: 19th July, 2024
Valid To: 18th July, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Jul 19 11:24:32.738 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:86:8F:3F:5F:8B:53:22:50:C7:A9:31:
95:C3:9D:D7:95:7E:A9:1E:07:B1:A9:70:AC:B9:DE:5D:
AF:1E:F3:68:F3:02:21:00:CF:76:9B:A5:CC:2C:54:6A:
4E:B2:1C:CC:5B:EE:F4:9F:3D:43:4E:E9:31:60:C0:92:
D0:BB:23:6E:38:77:9C:3B
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Jul 19 11:24:32.658 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:5E:60:B7:01:4F:7A:44:E9:8D:0F:F1:20:
72:00:9F:C6:64:89:15:6C:31:79:25:91:84:ED:21:80:
36:4E:81:F1:02:20:3B:E4:1F:28:22:D9:DE:FB:15:DF:
71:98:4B:3B:41:A0:D4:24:B8:F2:27:44:2F:BA:BF:C3:
F6:C1:47:29:1C:0E
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Jul 19 11:24:32.577 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:89:4C:23:68:D7:C5:E9:BA:AE:FC:AE:
CF:AB:FD:D2:39:DB:31:B9:18:78:F5:F6:AC:A5:81:25:
B1:33:49:BA:DF:02:21:00:B3:06:6A:CA:07:53:2D:E9:
9C:F2:B4:19:D3:CA:E2:BC:50:BE:42:06:6D:70:53:39:
D0:FC:7D:DE:64:F4:B0:8C
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:papermag.com
DNS:sni.cloudflaressl.com
DNS:*.papermag.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
papermag.com. 54.243.223.181 IN 299
papermag.com. 54.243.223.182 IN 299

NS Records

Host Nameserver Class TTL
papermag.com. ns1.walrus.net. IN 3599
papermag.com. ns2.fastzonefiles.net. IN 3599
papermag.com. ns1.fastzonefiles.net. IN 3599
papermag.com. ns3.fastzonefiles.net. IN 3599
papermag.com. ns2.walrus.net. IN 3599

MX Records

Priority Host Server Class TTL
0 papermag.com. papermag-com.mail.protection.outlook.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
papermag.com. ns1.fastzonefiles.net. hostmaster.walrus.com. 3599

TXT Records

Host Value Class TTL
papermag.com. v=spf1 IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 30th July, 2021
Content-Type: text/html; charset=utf-8
Cache-Control: public, max-age=0
Server: cloudflare
Connection: keep-alive
X-UA-Compatible: IE=Edge,chrome=1
P3P: CP='NO P3P'
X-Frame-Options: SAMEORIGIN
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
via: 1.1 F_wfe_production, 1.1 varnish, 1.1 varnish
Fastly-SWR: 2592000.000
Fastly-SIE: 86400.000
Age: 161
X-Served-By: cache-bwi5160-BWI, cache-ewr18156-EWR
X-Cache: HIT, HIT
X-Cache-Hits: 2, 1
X-Timer: S1627671679.342845,VS0,VE1
Vary: Accept-Encoding
X-Rebelmouse-ABtests: v1:1609766801-A:1
CF-Cache-Status: DYNAMIC
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v3?s=jbpkLitD30WZCslkEFLmz%2FlZxQQJpgl0VoWTpBbSMvVKkm%2BA87j6QYzBdVB4VBRI7t0AhBmyyp0TX9zvhVdyTawTa%2B3OgwsUbuYKm91G36%2BPG12GOTflJZxl1K18mfR2Y6kt"}],"group":"cf-nel","max_age":604800}
NEL: {"report_to":"cf-nel","max_age":604800}
CF-RAY: 6770d5bbc9bce6ac-EWR
alt-svc: h3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400, h3=":443"; ma=86400

Whois Lookup

Created: 10th January, 1995
Changed: 1st March, 2018
Expires: 9th January, 2022
Registrar: Network Solutions, LLC
Status: clientTransferProhibited
Nameservers: henry.ns.cloudflare.com
rafe.ns.cloudflare.com
Owner Name: ENTtech Media Group LLC
Owner Organization: ENTtech Media Group LLC
Owner Street: 15 E 32ND ST FL 11
Owner Post Code: 10016-5423
Owner City: NEW YORK
Owner State: NY
Owner Country: US
Owner Phone: +1.2122264405
Owner Email: tom@papermag.com
Admin Name: Florio, Tom
Admin Organization: ENTtech Media Group LLC
Admin Street: 15 E 32ND ST # 11FL
Admin Post Code: 10016-5423
Admin City: NEW YORK
Admin State: NY
Admin Country: US
Admin Phone: +1.2122264405
Admin Email: tom@papermag.com
Tech Name: Florio, Tom
Tech Organization: ENTtech Media Group LLC
Tech Street: 15 E 32ND ST # 11FL
Tech Post Code: 10016-5423
Tech City: NEW YORK
Tech State: NY
Tech Country: US
Tech Phone: +1.2122264405
Tech Email: tom@papermag.com
Full Whois: Domain Name: PAPERMAG.COM
Registry Domain ID: 503645_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2018-03-01T02:38:54Z
Creation Date: 1995-01-10T05:00:00Z
Registrar Registration Expiration Date: 2022-01-09T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: ENTtech Media Group LLC
Registrant Organization: ENTtech Media Group LLC
Registrant Street: 15 E 32ND ST FL 11
Registrant City: NEW YORK
Registrant State/Province: NY
Registrant Postal Code: 10016-5423
Registrant Country: US
Registrant Phone: +1.2122264405
Registrant Phone Ext:
Registrant Fax: +1.9999999999
Registrant Fax Ext:
Registrant Email: tom@papermag.com
Registry Admin ID:
Admin Name: Florio, Tom
Admin Organization: ENTtech Media Group LLC
Admin Street: 15 E 32ND ST # 11FL
Admin City: NEW YORK
Admin State/Province: NY
Admin Postal Code: 10016-5423
Admin Country: US
Admin Phone: +1.2122264405
Admin Phone Ext:
Admin Fax: +1.2122265929
Admin Fax Ext:
Admin Email: tom@papermag.com
Registry Tech ID:
Tech Name: Florio, Tom
Tech Organization: ENTtech Media Group LLC
Tech Street: 15 E 32ND ST # 11FL
Tech City: NEW YORK
Tech State/Province: NY
Tech Postal Code: 10016-5423
Tech Country: US
Tech Phone: +1.2122264405
Tech Phone Ext:
Tech Fax: +1.2122265929
Tech Fax Ext:
Tech Email: tom@papermag.com
Name Server: HENRY.NS.CLOUDFLARE.COM
Name Server: RAFE.NS.CLOUDFLARE.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8777228662
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-07-30T19:01:22Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
henry.ns.cloudflare.com 173.245.59.176
rafe.ns.cloudflare.com 108.162.192.216
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Subdomains

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